British automaker Jaguar Land Rover said its Jaguar marque will become an all-electric luxury brand starting in 2025.
(Late last year, the U.K. announced a plan to ban the sale of new gasoline and diesel vehicles by the year 2030.)
“By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies,” the company said Monday in a statement on its website.
Moreover, the company said its goal across both the Jaguar and Land Rover brands is to achieve net zero carbon emissions in its supply chains, products and operations by 2039.